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Branding cards: main purpose, advantages, service order

Every year, the branding cards service is becoming increasingly popular among entrepreneurs.

This is explained by the fact that having your own payment cards opens up more opportunities for attracting the target audience, and also allows you to significantly increase the level of trust of regular customers.

In this article we will thoroughly consider what are the main features and advantages of branding cards.

The concept of branding

Branding cards is a process in which the agents of the VISA and Mastercard international payment systems are involved in the development, execution and issue of business cards for corporate entities.

The procedure has its specific features and is carried out in 5 stages:

  1. Determination of a fixed quantity of products;
  2. Production of business cards;
  3. Specification of numbers and expiration dates;
  4. Creation of design (company design or according to the choice of the client);
  5. Drawing a logo Mastercard/VISA.

Agents of the above payment systems may be specialized financial institutions or companies that have the appropriate license from VISA or Mastercard.

In other words, when ordering this service, our customers do not need to interact with intermediaries (banking institutions), because they have the opportunity to get products directly from VISA / Mastercard payment systems.

Main purpose of branding cards

Branded business cards are one of the most effective ways to increase brand awareness, as well as expand the customer base.

Often, companies order branding services for the following purposes:

  • For distribution among the management and employees of the company;
  • For issuance to regular customers;
  • For distribution among regular and potential customers as part of the promotions.
Advantages of branded cards

Many beginners and advanced entrepreneurs who want to take their business to a new level decide to order branding cards service.

Among the key advantages of using this service, it is worth highlighting the following:

  • Obtaining an affordable and effective advertising tool;
  • Increasing brand popularity (increasing sales);
  • Positive impact on the formation of the company's reputation;
  • Expanding the range of specialized services;
  • Psychological aspect (increased self-esteem and increased trust of employees and customers).

In addition, those who want to order their own branded corporate cards will have the opportunity to use the VISA/MasterCard loyalty program, launch the bonus program for accumulating points, and also use many other functions of the payment card.

If you are interested in dynamic promotion of your brand, as well as the boosting sales of your goods and services, then ordering branding cards will become one of the key options for achieving your goals.

How to order branded cards?

You can order this service by contacting IQD Consulting lawyers. Our company actively cooperates with the largest financial organizations, particularly, direct representatives of VISA and MasterCard specializing in branding of payment cards.

We will provide you with a full range of consulting and legal support services in the process of branding cards creation.

For more information, please refer to our specialists, using the contacts listed on the site.

The information presented in the article is actual at the time of its publication. Please contact our specialists for checking possible solutions for your business.

  • The information outlined in the article is actual at the time of its publication.
  • Please refer to our specialists for checking possible solutions for your business.
  • Still have any questions?

    Fill out the form or contact us as you find convenient. Our experts will help you resolve the issue.

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